HollyFor my final project, I have chosen to go with the company PepsiCo. I felt this was my best company to propose something of value due to being familiar with the company and its brands. (2026). I chose this for the reason of what the company offers such as delicious drinks, snacks, and so much more. Another reason is the massive global brand awareness with their net revenue and product lines. (Hair. 2024). Sustainability with this company offers amazing options and strong credibility is already established. The opportunity with this company is highly innovative with massive growth.
Product Consideration
The consumer product considered for proposal is a citrus-flavored soda drink ignited with energy but not so far toward being an energy drink. (2026). It provides the right amount of caffeine and sugar without pushing the limits. It also comes with the perk of minimal crash aftereffects like most drinks in that category. Gamers could use this for those long gaming sessions paired with the right protein snacks without worrying about crashing out later.
The research will reflect a feeling of nostalgia for the Gen X to Millennial with a desire for extreme energy consumption without the crash of an energy drink. It will be positioned as a highly caffeinated alternative to Mountain Dew with a similar smooth drinkability but with extra caffeine. We’ll align it with affordability according to the economy but will reflect competitive costs as well.
The flavor profile will determine the ideal balance of tart lime and citrus with sugar to match the taste of mountain dew but with a massive kick. (2026). It deserves the maximum acceptable caffeine levels without giving harshness to the flavor. Positioning it with a solid message around an edgy yet nostalgia brand identity established with PepsiCo.
Research Designs
Evaluating the target market willing to purchase or show interest in this product and testing the strategies of the campaigns for the marketing message. We’ll do this by formulating the product with a peak of interest and then test its descriptive analysis compared to its past and current competition. We’ll focus on the target groups with surveys to gain data around demographic and interests. Measuring the metrics along the testing phase will give enough analysis if the campaigns are working and what should be adjusted. We’ll use tools like social media metrics and Google Analytics to measure the data and expected objectives.
Reference
2026. Our Brands. PepsiCo
Hair, Joseph F. (2024). Essentials Marketing Research, Sixth Edition. McGraw Hill