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Rivalry
Blog

Brand Rivalries and Consumer Behavior

Brand Rivalries have their purpose with certain marketing strategies within reason. With traditional rivalry strategies, they can drive competition in a fun, humorous way but with clear directions. If we look at some like Mac vs PC, it showcases the rivals’ weaknesses and engages a strong emotional connection encouraging consumers to pick a specific side. …

Switch2
Blog

How Nintendo Impacts Market Segmentation

The company that I recently purchased from is Nintendo. I have owned several consoles over the years growing up and Summer 2025 I got the new Switch 2 on release date. Recently I purchased the game “Mario Tennis Fever”. I got it for my Mario collection but also because my youngest son and I enjoy …

Switch2
Blog

Nintendo Console: The History and Growth

The root of consoles as we know them started with the Magnavox Odyssey which was released in 1972. It’s known as the father of video games since so many consoles came forth from it. As technology became more innovative, new systems evolved with it. Especially Nintendo. Today we have so many consoles and handhelds to …